🧵 Rooted messaging. Intentional strategy. Clear presence.

Your Brand Strategy, Stitched in Three Phases 🪡

Phase 1: Foundation
Brand Strategy

Start with clarity. Lead with meaning.
You're searching for alignment. This phase helps you define what you stand for, shape how you talk about it, and build a strategy that supports real connection.

Phase 2: Systems
Lead Gen & Digital Strategy

Build what connects.
Once you're clear on your voice, we help you build the assets and systems to grow your audience and earn trust. Message driven marketing that feels like you.

Phase 3: Activation
Campaign Strategy

Move with intention.
This is where your message becomes a moment. Whether you’re launching something new, rolling out a campaign, or pushing a key project forward, we shape the message and strategy to make it land.

Launch in a Box

Your brand story, systems, and client journey, pulled together in one clear launch plan.

This 12 week package combines brand strategy, website copy, client journey flows, and smart systems setup so you can finally launch your business with confidence.

Ready to Spark Your Strategy?

💡✨

Ready to Spark Your Strategy? 💡✨

Need direction or ready to dive in?
Sometimes you don’t need a full strategy, you just need momentum. In this 90 minute Strategy Intensive, we’ll kick off your Brand Foundation and map out your strategic direction.

For anyone needing fast support to articulate an idea, refine their voice, or spark momentum.

You’ll walk away with:

Brand Foundation starter elements developed together:

✔ Brand strategy development (customized for your business)
✔ Core positioning direction
✔ Voice & tone starter
✔ Strategic priorities roadmap
✔ 1 page summary with tone, themes, and next steps

Timeline: Delivered within 3–5 business days
Investment: $475

Woman tossing confetti in the air, symbolizing the energy and clarity Thread Studio brings to founder-led brand launches with Fractional CMO support.

🧵Looking for a Strategic Partner?

This is for founders who want high touch, ongoing support to keep your voice, presence, and team aligned month after month.

Fractional Head of Brand & Strategy

Strategic partner. Message shaper. Momentum builder.

You’ll walk away with:

✔ Weekly syncs and leadership alignment
✔ Brand foundation strategy development and optimization
✔ Marketing plan creation and execution oversight
✔ Strategic communications and brand storytelling
✔ Campaign strategy and launch support
✔ Social media strategy and content direction
✔ Client engagement and retention strategies
✔ Business development and partnership guidance
✔ Support across key initiatives and market positioning
✔ Monthly 90 min deep dive strategy sessions

Timeline: Monthly (3 month minimum)
Investment: $6,000/month

Currently full, join waitlist for the next opening.

Brand Strategy

For when you need to define your message, find your voice, and build a plan that aligns with where you’re going.

These services help you clarify what your brand stands for, how to talk about it, and how to move forward with intention.

You’ll walk away with messaging, structure, and strategy you can actually use.

  • Need direction or ready to dive in?
    Sometimes you don’t need a full strategy, you just need momentum. In this 90 minute Strategy Intensive, we’ll kick off your Brand Foundation and map out your strategic direction.

    For anyone needing fast support to articulate an idea, refine their voice, or spark momentum.

    You’ll walk away with:

    Brand Foundation starter elements developed together:

    ✔ Brand strategy development (customized for your business)
    ✔ Core positioning direction
    ✔ Voice & tone starter
    ✔ Strategic priorities roadmap
    ✔ 1 page summary with tone, themes, and next steps

    Timeline: Delivered within 3–5 business days
    Investment: $475

  • Clarify your voice. Share your perspective. Grow your presence.

    For founders and experts ready to build visibility through insight, not noise.

    This offering helps you articulate your unique point of view, map out your visibility strategy, and create content that supports your credibility and impact. Whether you’re posting on LinkedIn, writing articles, or preparing to speak more often.

    Two Ways to Work Together

    Personal Brand Kickstart
    For those who want clarity and a starting plan.

    • 1 x 60 minute consulting session

    • Personal brand messaging alignment (your story, voice, and positioning)

    • POV themes to guide your thought leadership

    • 3–5 pillar content pillars with sample outlines

    • LinkedIn or content rhythm guidance

    Personal Brand Elite
    Everything in Kickstart, plus:

    • 2 x 60 minute consulting sessions

    • Visibility Map (where you should be showing up, with optional Publishing Plan for cadence and flow)

    • Podcast & Events Pitch Sheets: polished one-pagers to help you land interviews and speaking opportunities

    Timeline
    2-3 weeks

    Investment
    Kickstart $1,500
    Elite $2,100

    Outcome
    A clear, confident brand voice that positions you as a trusted voice in your industry and helps clients know they’re in the right place.

    Optional Add-On

    • Strategic Event Mapping: Recommendations for events to attend, speak at, or host based on your industry, audience, and goals. Includes visibility opportunities, messaging focus per event type, and outreach ideas to support your presence.

  • Your full brand blueprint, built from the inside out
    For founders and small teams who need clarity before they create, launch, or grow

    Built around The Threaded Story™, this offering weaves together purpose, personality, emotion, clarity, and activation into a cohesive brand messaging framework.

    Includes:

    • Brand audit + intake

    • 60 minute strategy session

    • Custom Brand Strategy Foundation guide with:

      • Brand Purpose, Vision, and Positioning

      • Voice, Tone, and Language Guidelines

      • Audience Snapshot with 3–4 Personas (who they are, what they need, how to connect)

      • Emotional Benefits + Core Values

      • Messaging Pillars + “What You Do” statements

      • Activation + Implementation Tips

      • Clear guidance on where and how to use your message

    Timeline: 3-4 weeks
    Investment: Starting at $3,000
    Outcome: A strategic, easy to use brand guide you can hand to your team, assistant, or revisit whenever you talk about your business.

    Optional Add-Ons:

    • Podcast & event pitch sheet

    • Founder bio suite (short, medium, long)

    • Social media bios

    • Messaging mini deck

    • 30 minute handoff session with your team/assistant

Lead Gen & Digital Strategy

For when you’re ready to grow your audience and build connection with purpose.

These services help you turn clarity into connection. We create message-first tools and systems that guide your audience from awareness to trust without overcomplicating your funnel or burning you out.

You’ll walk away with assets that reflect your voice and strategy, plus scalable systems you can actually maintain.

  • A message led funnel to grow your audience and warm your leads with intention.

    For founders who want to build trust and guide their audience toward the next step without sounding pushy or off brand.

    We’ll help you create a strategic lead magnet (pdf, interactive quiz, video, webinar, etc) and follow up email sequence rooted in your message and built to connect. This is more than a freebie, it’s a thoughtful entry point into your brand.

    Includes:

    • Concept development and copy for one lead magnet, such as a PDF guide or checklist, interactive quiz, webinar, etc

    • Landing page messaging and copy

    • Three to five part welcome or nurture email sequence

    • Funnel flow and call to action recommendations

    Timeline: 2 to 3 weeks
    Investment: Starting at $3,000
    Outcome: A strategic lead generation system built around your voice and goals. Delivered in ready to use copy that you or your team can plug into your platform with ease.

    Optional Add-Ons:

    • Promo copy to drive traffic to your lead magnet

    • Post purchase or launch sequence

    • 30 min walkthrough or team handoff session

  • Website copy that sounds like you and sells with clarity.

    For founders who want their site to do the heavy lifting without losing their voice.

    This offer helps you shape clear, strategic copy that connects with your audience and guides them toward action. Built on your brand messaging, it includes a structured wireframe so your words are easy to build from and ready to go.

    Includes:

    • Website flow and messaging strategy

    • Copywriting for up to five core pages (Homepage, About, Services, etc.)

    • Final Wireframe – a fully structured layout that shows where every word goes, built for handoff to your designer or developer with ease

    • 30min walkthrough session

    Timeline: 3 to 4 weeks
    Investment: Starting at $5,000
    Outcome: Clear, brand aligned website copy that helps your audience understand your value and take action with confidence

    Optional Add-Ons:

    • Additional service or landing pages

    • Copy audit and optimization for existing content

    • UX notes for your designer or developer

    Bundle & Save:
    Book this service together with the Brand Messaging Foundation and save $500

  • Your go to AI system delivered inside a custom Notion dashboard.

    For founders and small teams who want to use AI with intention without losing their voice, values, or focus.

    This isn’t a one size fits all template. It’s a brand aligned toolkit designed to bring clarity, consistency, and flow across your content, marketing, and operations. You’ll create faster, delegate more confidently, and stay grounded in what makes your brand work.

    Includes

    • AI audit + strategy intake

    • 1-hour strategy session

    • Fully built Threaded AI Strategy Hub with:

      • 🧠 The Strategy Thread – high level goals and AI opportunity map

      • ✍️ The Content Thread – caption, email, and planning prompts

      • ⚙️ The Ops Thread – internal prompts for workflow, planning, and insight

      • 📋 Prompt Library – categorized and editable with use-case filters

      • 🧰 Tool Stack & Logins – track your tech and explore new tools

      • 📅 Activation Plan – 30-day roadmap for testing and refining

      • 🎥 Threaded Looms – optional walkthroughs or handoff recordings

    Timeline
    2-3 weeks

    Investment
    $2,500

    Outcome
    Messaging that makes your offer land. Whether on a website, in a deck, or in conversation.

Campaign & Activation Strategy

For when you’re preparing for a big moment and need your message to land.

Whether you're launching something new, planning an event, or stepping into the spotlight, these services help you show up with clarity, connection, and confidence. You’ll get strategy, messaging, and support that turns high stakes moments into lasting brand impressions.

From the story you tell to the way you deliver it, everything gets threaded with intention.

  • Get clear on what to say before you launch.
    For founders and teams preparing to launch something new and want the message to land before anything else is built.

    A message first strategy to guide your next launch. Before you create content or write a sales page, we’ll define the offer, structure the story, and outline what to say and when so your launch feels cohesive, aligned, and easy to execute.

    Includes

    • Launch intake + kickoff session

    • Offer positioning and messaging hierarchy

    • Campaign theme or “big idea”

    • Talking points + CTA structure

    • Messaging map for content and launch assets

    Timeline
    2–3 weeks

    Investment
    Starting at $2,000

    Outcome
    A complete messaging plan you or your team can run with. Built for alignment, action, and connection.

    Optional Add-Ons

    • Content starter prompts

    • Launch briefing doc

    • Mini copy bundle (bullets, CTA, tagline)

  • Turn your message into momentum with a campaign and content roadmap.
    Perfect for brands that need strategic social media direction but aren't ready to hire a full time social media manager yet.

    You’ll walk away with:

    • Complete campaign strategy and messaging framework

    • 90 day content calendar

    • Editorial rhythm and key themes

    • Sample content pieces (email, social, or blog style)

    • Brand aligned messaging and CTA map

    • Everything organized in a custom Notion client portal for easy access and team collaboration

    Timeline
    4-6 weeks

    Investment
    Starting at $4,500

    Compare
    Less than hiring a social media manager for 6 weeks, but gives you 3 months of strategic content plus the systems to scale.

    Outcome
    A fully developed campaign and content plan that turns your big idea into something visible, structured, and ready to roll out. No guesswork, no overwhelm.

  • Need strategic support for something specific?

    This offering is designed for brand moments that don’t quite fit inside a box. Whether you're preparing for a big pitch, shaping internal messaging, refining a campaign, or creating narrative structure for a brand moment. We’ll build the strategy together.

    Includes

    • Customized intake

    • 1–2 working sessions (depending on scope)

    • Strategic narrative, messaging, or structure based on your project

      • May include decks, campaign themes, internal messaging, or positioning shifts

    • Email support + 1 round of edits

    Timeline
    2–6 weeks (depending on complexity)

    Investment
    Starting at $1,500

    Outcome
    A targeted, done for you strategy for a key brand moment built with flexibility, clarity, and your voice in mind.

    Popular Projects Include

    • Internal communication for change moments

    • Sales or brand pitch decks

    • Campaign storytelling

    • Partner messaging or values alignment decks

    • Narrative framing for rebrands